Sharing with you guys some ads which I think reflects UNIQUE SELLING PROPOSITION, BRAND IMAGE, INHERENT DRAMA and POSITIONING.
So let me start with an ad that I believe shows a unique selling proposition. Here's an ad by Watsons' SWITCH and SAVE campaign. The campaign basically deals with the problem of consumers upon their "Budget Complaints". In a way, Watsons wants buyers to enjoy by providing high quality products at affordable prices, meaning people gets to buy the essentials without having to scrimp on other things.
With this ad, customers are convinced to switch brands, and switch to Watsons products. :)
|first saw this ad when I bought a copy of Cosmopolitan, August 2012 issue.|
Next, we move to an ad which reflects the idea of a Brand Image.
As far as I'm aware, a brand image signifies what the brand presently stands for. It is also the over all impression in consumers mind that is formed from all sources.
With such, I chose the ad by the Body Shop, having Lily Cole as the first global ambassador for the Beauty With Heart campaign.
"The Body Shop takes a responsible attitude to people and the environment, and it feels amazing to be supporting a brand that's a pioneer in that way of working," Lily said.
With her statement, I can sense that there would be different views of customers about the new product line and well, the whole array of Body Shop's products.
|Here's the photo of Lily Cole's new product line|
We now move to an ad which displays inherent drama.
I chose GUESS this time for my ad, featuring its Spring/Summer Accessories 2012 Collection. With its unique way of presenting their ad, sans the words to actually describe their products, people are already drawn to it. They are already moved in a way that they want to feel the product within reach.
Here, take a look:
And here's a final ad that goes for the concept about Positioning.
I chose Globe Telecom, Philippines.
As you can see, Globe creates an identity in the minds of different viewers- which can soon be potential customers of its services and products. It basically positions itself in a way that the people can be assured that the way they use its services, makes them comfortable enough to be in their usual selves.
So that's all lovies! I hope you got something out of my blog and my rants. (kidding!haha)
Here's a list of my image sources by the way: